Tracking just clicks and impressions are stale in the Advertising technology. It’s the time for the Advertisers to track the source of their conversions to do the effective optimizations. Pixel integration on server / landing page enables both Advertisers and Komli Mobile to track the leads by Publisher id, ad id, device, model, campaign id. This data helps the Advertisers to analyze the right traffic, ads and devices for their audience to boost their ROI.
MethodologyExample:
Your actual landing page url is: http://mydomain.com/landing?siteid=1213
Additional
parameters adid, cid, adv_id, campaign_id and impression_id will be appended with the landing page.
Your final landing page url will be: http://mydomain.com/landing?siteid=1212&campaign_id=4254&adid=6545&cid=16975&adv_id=13967&impression_id=197163852
Parameters
Parameter |
Description |
Value |
| tracking_level | get the exact tracking_level value from your account executive (default is "conversion") | conversion |
| adid | refer the landing page url and get the adid | 6545 |
| cid | refer the landing page url and get the cid | 16975 |
| impression_id | refer the landing page url for impression_id | 197163852 |
| adv_id | refer the landing page url and get the adv_id | 13967 |
| campaign_id | refer the landing page url and get the campaign_id | 4254 |
| ip | retrieve ip address from HTTP Headers | 115.254.122.162 |
| ua | retrieve useragent (ua) from HTTP Headers | SonyEricssonT610%2FR501+Profile%2FMIDP-1.0+Configuration%2FCLDC-1.0 |
| uuid_key | get uuid_key from the cookie using "uuid_k" as key. | zest_udid |
| uuid_val | get uuid_val from the cookie using "uuid_v" as key. | 1876-a26754-ba087098 |
Your final pixel source url with respect to above landing page will be as follows:
<img src=’http://ctr.zestadz.com/apphandler/notify/0.2.0/mobileweb/conversion/6545/16975/115.254.122.162/SonyEricssonT610%2FR501+Profile%2FMIDP-1.0+Configuration%2FCLDC-1.0/zest_udid/1876-a26754-ba087098/197163852/1248933648/0/13967/4254’ width=’1’ height=’1’ />
Note:
Useragent may contain space, symbols etc which are not valid in URLs. Hence we strongly recommend to encode the useragent.
To download the complete integration guide for pixel tracking, please click here. For any enquiries and details, write us at support@komlimobile.com