Local Advertising

Komli Mobile supports Designated Market Area (DMA) Targeted Local Advertising in the US. Through this feature, local advertisers can create local advertising campaigns targeting specific cities by choosing the “US DMA Targeting” option in the Campaign Screens.

The DMA targeting does not enable additional options like device specific or platform specific targeting as the resultant target audience may become too. Hence, the advertiser can choose either DMA or Device specific targeting.

Local Advertising Case Study

A Local Wireless Security System Company Targeting New York, Montgomery and Norfolk

A Local Wireless Security System company aimed at increasing the number of subscribers for their product in their targeted cities like New York, Montgomery and Norfolk. They worked directly with Komli Mobile to increase the number of leads and prospect clients.

Komli Mobile worked closely with the Client and initiated a click-to-call campaign to attract more number of prospect leads. Komli Mobile designed multiple creatives and the campaign was launched on already popular subscription sites. Once the user clicks on an ad, they will be redirected to the landing page where they get an option to call the Toll Free number of the Wireless Security System.

Result: Given the highly targeted users, Advertisers were able to achieve an excellent conversion ratio and met their Cost-Per-Call objectives.