Mobile Search Engine Promotion
To increase the number of unique users, raise awareness and increase subscriptions.
Two different campaigns for different applications were designed and progressed with multiple creative to attract more number of users. Creatives were refreshed every fortnight. The campaign was targeted on a mix of On Deck and Off Deck premium inventory of users.
Click-to–Subscribe feature was used, where users who click on the ad could subscribe to the product at a single click.
The Test campaign lasted for 4 weeks and Advertiser was happy to witness 200,000 clicks during the trial period. Subsequently, the campaign was run on more than 200 million impressions with a CTR of about 0.60%. Given the highly targeted users, the advertisers were able to achieve an excellent conversion ratio and met their CPA objectives.